Company Stats:

• Revenue: $1.5 million ARR
• Employees: 11
• Founded: September 2019

Episode Highlights:

• ✅ Ryan Estes leverages personal experiences to shape KitCaster’s services, ensuring the offerings mirror client needs.
• ✅ WildCast introduces host-bred ads, enhancing podcast marketing by fostering genuine host-audience connections.
• ✅ The Bell Fast System at KitCaster strategically anticipates 10 client interactions to optimize conversions.

Episode Summary:

In this episode, Ryan Estes, founder of KitCaster and Wildcast, delves into the mechanics behind his companies’ successes. KitCaster, with a revenue of about $1.5 million and 11 employees, specializes in securing podcast spots for prominent business figures, utilizing Estes's unique 'Bell Fast' marketing system to ensure a high conversion rate of up to 17%. Launched in 2019, KitCaster has effectively served around 800 clients. Wildcast, started in 2023, focuses on host-bred podcast advertising, offering a more personalized and effective approach to podcast ads compared to traditional methods. Estes's entrepreneurial journey is marked by his ability to adapt and innovate in the evolving landscape of digital marketing and media.

Chapters:

00:00 Intro

00:15 Company Stats

01:51 The Bell Fast Marketing System

04:37 Podcast Advertising with Wildcast

07:47 Ryan's Entrepreneurial Journey

11:02 Contact Ryan Estes

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