Company Stats:

• Clients: 500 global clients in 38 countries.
• Users: Over 2.1 million participants globally.
• Employees: 65
• Founded: 2009

Episode Highlights

• ✅ Alejandro Rivas-Micoud navigates the complexities of global enterprise sales with innovative strategies, fostering significant growth.
• ✅ Userlytics thrives by offering detailed insights, transitioning from a startup to a prominent player with a substantial client base.
• ✅ Persistence and adaptation are key as Userlytics maneuvers through early-stage challenges to establish a robust market presence.

Episode Summary:

Alejandro Rivas-Micoud, founder of Userlytics, shares his journey of establishing and growing a company that transcends traditional analytics by explaining user behaviors in depth. Founded in 2009, Userlytics has a client base nearing 500 enterprises globally and a robust participant panel of over 2.1 million users. Alejandro discusses the strategic shifts from his previous ventures, the challenges of penetrating the global enterprise market, and the unique insights gained from each entrepreneurial endeavor. His experience underscores the importance of resilience, precise market targeting, and leveraging feedback to refine service offerings.

Chapters:

00:00 Intro

00:08 Company Stats

00:50 Selling to Enterprises

04:43 The Startup Journey

09:47 Contact Userlytics