Company Stats

• Founded: January 2016
• Employees: 100+
• Annual Revenue: Swag.com has surpassed $40 million in annual sales, up from over $30 million at the point of acquisition by Custom Ink.
• Growth Timeline: It took approximately six years to scale Swag.com to its current level, with sales starting from $350,000 in the first year and doubling each year until acquisition by Custom Ink in November 2021.

Episode Highlights:

• ✅ From idea to over $40 million in sales, Swag.com exemplifies rapid scaling in the promotional merchandise sector.
• ✅ Leveraging a millennial-focused, technology-driven approach, Swag.com disrupted traditional swag sales strategies.
• ✅ The founding of Swag Space introduces a universal platform, enabling a broader market to effortlessly sell and distribute promotional products.

Episode Summary:

In this insightful episode, Jeremy Parker, the co-founder of Swag.com and founder of Swag Space, shares his entrepreneurial journey from conceptualizing Swag.com in 2016 to scaling it to over $40 million in annual sales. Focused on disrupting the traditional promotional merchandise market, Parker and his team developed a technology-driven platform tailored to a millennial audience, enabling rapid growth and an eventual acquisition by Custom Ink. Following the acquisition, Parker introduced Swag Space, a new division aiming to revolutionize how promotional products are sold and distributed by leveraging Custom Ink's infrastructure and Swag.com’s technology. Parker's story is a testament to the power of innovative solutions in transforming industries and the importance of agility and customer focus in achieving rapid business growth.

Chapters:

00:00 Intro

00:08 Company Stats

01:46 Rapid Scaling and Acquisition

04:53 Identifying the Right Market

07:04 The Acquisition

08:37 Introducing Swagspace

11:01 Expanding the Market

14:32 Learn about Swagspace

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