Welcome to “Failing to Success”, this episode features James Foo Torres, founder of Imperial Authority, a marketing strategy company. Torres talks about how he got started in the industry, his first clients, and how he transitioned from a public relations firm to a marketing strategy company. Torres got into entrepreneurship early on, having sold items in school and traded them for things he wanted. He invested in a coaching program to learn about lead generation, SEO, and public relations. He decided to focus on PR as a starting point, as it was getting him the most responses.

Torres got his first client on LinkedIn and got them featured on Yahoo Finance and Business Insider. His company now focuses on the business leaders space, providing consultancy firms, marketing agencies, and professionals with PR services, SEO, and other marketing strategies. The pivotal moment for Torres was transitioning from a public relations firm to a marketing strategy company. This change has allowed him to be more strategic and learn from other marketing strategists in a live and synchronous way.

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