In this episode of Failing to Success, Chad Kaleky, the host of the podcast, interviews Jennifer Yassen, the founder of The Freed Agency. The agency is a creative brand marketing company that helps businesses grow through impactful storytelling. Jennifer discusses her current struggle with personal branding, which is also faced by many marketers and clients who find it challenging to market themselves. She mentions that it is easier to identify the good and bad in others than within oneself.

Jennifer highlights that people find it hard to express who they are because of societal conditioning and pressures. Her agency is based on the mission to build brands that allow people to express themselves and their values. She believes that brands can change the world by shaping societies, impacting cultures, and shifting belief systems. Jennifer has a passion for saving the planet and animals. Her mission is to mitigate the impact of products and companies by thinking about their entire life cycle and evolution to ensure a positive impact. Therefore, she works with forward-thinking brands that mitigate the impact of their products on the environment and make sure they have a positive impact on society.

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Timestamps:

00:00:00 Intro

00:00:25 Personal Brand vs Company Brand

00:03:05 Building Brands

00:07:34 Overcoming Obstacles

00:11:46 Contact Jennifer