Josue Yon from Diffusion Marketing, who specializes in marketing for car dealerships, joins Chad Kaleky in another episode of Failing to Success. Yon talks about how he started his company, initially focusing on tattoo shops before moving to car dealerships. He explains how he saw greater potential for profit in car dealerships as they require fewer clients to become profitable. Yon emphasizes the importance of car dealerships having a structure in place to handle leads and the need for at least two salespeople to exclusively respond to the leads he brings.

Initially, Yon had targeted tattoo shops, but he quickly realized that they needed a lot of clients to become profitable. With a focus on car dealerships, he only needs to bring in three or four clients for the dealership to become profitable since they make around $2,000 to $5,000 per customer. Yon's father owns a partnership in the industry, so he was familiar with the workings of car dealerships from an early age. For Yon to work with a car dealership, they must have at least 50 cars in their inventory and two salespeople who respond exclusively to the leads he brings.

Yon's company works with dealerships of all sizes, and over time his clients have gotten bigger. Large players like Lithia and Sonic own many dealerships, and Yon works with these companies as well. Yon's company provides various services to dealerships, such as creating ads, producing videos, and managing social media.