Welcome to “Failing to Success”, the podcast that’s all about turning failures into successes. Join us as we sit down with Michael Falato, who runs Full Throttle Falato Leads, a lead generation automation business. Michael has over 25 years of experience in sales, mainly in software companies, tech companies, and sports marketing, and has developed a repeatable and scalable approach to lead generation, focusing on top-of-funnel activities like discovery calls. He has learned from his mistakes, such as using the wrong approach with email marketing, which resulted in spamming and email inboxes being shut down. Michael emphasizes that the key to success is to keep learning, being curious, and not being stuck in old ways.

Michael discusses how he started his business and some of the mistakes he has made along the way. He talks about his experience doing lead gen and full cycle sales for software and tech companies, as well as his approach to generating leads. Michael emphasizes the importance of having a repeatable and scalable approach to doing top-of-funnel work and letting people focus on discovery calls. He also talks about the importance of being careful not to damage your domain when sending out emails and invites. Michael shares that he learned from his mistakes, particularly when he tried to send too many emails using a HubSpot solution, which resulted in his emails going to spam and his inboxes being shut down. He emphasizes that failure is an opportunity to learn and that it's important to be curious and always be learning to improve.

With a focus on the real-life experiences of business owners, “Failing to Success” offers practical insights and advice on how to navigate the ups and downs of entrepreneurship. Whether you’re a seasoned entrepreneur or just starting out, our content will provide you with the inspiration and guidance you need to turn your failures into successes.

So join us each week as we explore the fascinating world of business, entrepreneurship, and the power of failing to succeed.

Michael Falato, founder of Full Throttle Falato Leads, discusses his lead gen automation business, which has grown rapidly over the past few years. Falato shares that most companies he worked for hired recent college graduates who didn't know how to do lead generation properly. He found best-of-breed technologies and solutions to build a repeatable and scalable approach to do top-of-funnel work. He believes that sales is a numbers game, and focusing on the right message for the right people is crucial. Falato emphasizes that businesses owners should not try to do everything themselves and need to either hire people or find a solution that takes over monotonous tasks. Falato also talks about a mistake he made in the past with email marketing and how he learned from his mistakes.

Michael Falato from Full Throttle Falato Leads shares his success story and the mistakes he made along the way. He talks about his lead gen automation business, which has been growing rapidly over the past couple of years. Falato discusses how he built a repeatable and scalable approach to generate top-of-funnel leads, focusing on discovery calls and reducing time wasted on repetitive tasks. He emphasizes the importance of sending the right message to the right people, solving their problems, and not trying to sell too much in marketing emails.

Falato's secret sauce lies in his 25 years of experience in sales and using best-of-breed technologies and solutions. He knows how to send out 200-300 LinkedIn invites per day and 20-30,000 emails per month without damaging his domain. Falato uses subdomains, alternative domains, and separate email servers like SendGrid, adjusting the settings to avoid DNS or main domain damage.

Business owners often struggle with generating leads while running their business simultaneously. Falato suggests finding solutions that take over the monotonous and repetitive tasks, either by hiring people or automating the process. He believes that you must learn from your mistakes and use them as a learning experience to achieve success.

If you want to learn more about lead gen automation and avoiding common mistakes, tune in to this episode of Failing to Success with Michael Falato!