RCG Mortgage Overview

• Founded: April 2017
• Annual Revenue: $6M–$8M
• Employees: 40

RCG Mortgage Podcast Highlights

✅ RCG Mortgage scales by staying purchase-centric and building long-term, value-driven partnerships with realtors.

✅ Social media strategy combines humor, education, and authenticity to turn a “boring” industry into relatable and viral content.

✅ Delegating tasks and buying back time helps Andrew scale operations while maintaining a high standard of excellence.

Episode Summary

In this engaging episode, Andrew Russell, founder of RCG Mortgage, breaks down how he scaled his business to $6–8 million in annual revenue with a strong focus on purchase-driven mortgage origination. Leveraging his psychology background and experience as a guidance counselor, Andrew built RCG on a philosophy of trust, education, and relationship-first business practices—especially with realtors.

Andrew shares his journey of transforming the mortgage industry’s “boring” image into viral and educational content, amassing over 130K TikTok followers and 45K+ on Instagram. His social media strategy combines humor, real-life mortgage scenarios, and family content to establish brand trust and generate direct and indirect business leads. He also reveals the importance of delegation and team building, explaining how embracing 80% delegation efficiency allowed him to scale sustainably.

With insightful commentary on the current real estate market, the importance of consistency in content creation, and game-changing book recommendations like Buy Back Your Time and Atomic Habits, this episode is a masterclass in combining old-school hustle with modern brand building.

Chapters

00:00 Intro

00:12 Company Stats

00:36 Scaling the Business

06:15 Key Books for Business Growth

08:37 Delegation and Team Building

10:43 Current Real Estate Market Insights

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