In this episode of "Failing to Success", Chad Kaleky, host of Cosmic Design, interviews Peter Ricciardi and Jeff Litcofsky, founders of Brandartica, a company that focuses on creativity and brand attitude adjustments. The guests share a story about how they created a brand and various products for a drink called "Chilk" made of chicken and milk. They created a website and social media channels for it and used it as a tool to reach out to people via LinkedIn, email, and cold calls. They treat it as if it were a real client, allowing them to do all the things they wanted to do for a client that a real one might say no to. They still use it today in various ways to attract attention to their business.

The guests discuss their partnership and how their different skill sets complement each other. Peter's energy and creativity, combined with Jeff's insight and experience in technology, make them a small and nimble company that can handle different challenges. They reflect on their early days and how they struggled to get clients at first, but eventually found success.

Chad asks Peter to share a story about a struggle he's had to overcome in his life or career, and Peter discusses how he had to learn to be patient and trust the process when he first started out in the advertising industry. He shares how he started from the bottom, doing small jobs and working his way up. He also talks about how he had to learn to be okay with failure and use it as a learning opportunity.‍

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Timestamps:

00:00:00 Intro

00:00:25 Creative Marketing - The Chilk Story from Peter

00:02:03 Pivotal Moment for Jeff

00:04:06 The Partnership: Peter and Jeff

00:05:39 Peter's Struggle Story

00:08:19 Getting Those First Clients

00:13:05 Taking on the Right Clients

00:18:33 Contact Brandartica