In this episode of Failing to Success, the host Chad Kaleky talks with Ronjini Joshua, the CEO of The Silver Telegram, about her journey and experiences in the PR industry. Ronjini started in the industry through an internship at a PR agency after finishing college. Since then, she has worked with various companies ranging from entertainment gadgets to B2B enterprises, developing brand visibility for startups in their growth stages. Her company focuses on both earned and paid coverage to elevate brand visibility and customer acquisition for startups, which can lead to money fundraising.

The main focus of The Silver Telegram is to elevate brand visibility, which can be achieved through earned and paid coverage. The company helps startups and other companies in their growth stages to get in front of news outlets, submit their names for speaking events, or get articles written about their expertise to be published in key publications. Ronjini mentions that getting in front of investors involves targeting different media outlets and using various methods. Startups need to have traction to attract investors, and a company like The Silver Telegram can help them achieve this.

The Silver Telegram is a smaller team, but they all come from a tech startup background and operate in a scrappy manner. Ronjini mentions that customer acquisition usually leads to money fundraising because investors want to see traction and visibility. The company's main priority is to elevate brand visibility in an earned way, which is more about journalistic viewpoints or editorial interest. Ronjini offers some advice to startups, saying that the key to getting investors is to show traction, be able to present their product, and have a good story.