Sammy Monistere, founder of Join Marathon, joined Chad Kaleky on the “Failing to Success” podcast, where he shared his experiences in growth marketing strategies. Sammy has helped clients reach exponential results by testing new creative strategies and setting up a systematic framework to test them. Sammy found that social media, influencers with ads, and organic content, combined with giveaways and collaborations with other brands, have performed well for clients. By going deep on social media and using a combination of strategies, Sammy has been able to provide exponential results. Sammy also shared his experience of working with a cannabis organization and the lessons he learned, including implementing a phase one, phase two approach to maximize profit and do things that benefit the business long-term.

Sammy Monistere has experimented with different marketing strategies for clients, focusing on creating a systematic framework for testing new creative. He suggests that combining influencers with ads, organic content, and giveaways, in collaboration with other brands, can provide exponential results for clients. By focusing on social media, Sammy has been able to deliver better ROI to clients than other channels. Sammy has also been able to limit expenses by partnering with complimentary products to give away products at minimal costs.

Sammy shared his experience working with a cannabis organization where he learned the importance of a phase one, phase two approach. While phase one is about making the most money, Sammy suggests that it is essential to keep in mind the long-term benefits and profits for the business. Sammy suggests that there is a lot of opportunity for growth today and long-term, and he recommends businesses to explore different channels to maximize profits.

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Timestamps:

00:00:00 Intro

00:02:03 Giveaways

00:04:28 Starting Your Own Business

00:06:02 The Startups that Didn't Work

00:08:52 Advice to Young Entrepreneurs